Wednesday, 1 November 2017


Friends, in my previous blog, I had shared details about the 20 th Golden Elephant – ICFFI, being held from November 8 to 14 at Hyderabad. Throwing more light on one of the largest and most colourful children’s film festival in the world, I would like to reiterate that the 20th Golden Elephant aims to screen high quality International children’s cinema which children may not get to see anywhere else.

No doubt, the festival promises to be a grand event and aims to attract large number of children audience along with film personalities from around the world. In 40 years, over 20 editions, this festival has only gone from strength to strength.
The last three editions for which I have had the privilege of being the festival director has seen exponential growth in terms of curatorial content and participation of best films from every nook and corner of the world. From an average of 300 to 400 entries in previous editions, I would like to inform you that while the 18th ICFFI in 2013 received 894 entries from various countries, the following edition on 2015 received 1204 entries and now, for the 20th ICFFI, we have received a phenomenal 1402 entries from 109 countries.
At CFSI, our major focus is to make this a truly international film festival for children and by children by conducting training and workshops for children in film making. This festival will consider the children’s view points and create a universal theme from children’s interest as well.
Around 40 Festival Directors of various International Children’s Film Festivals and children’s film makers from across the world will converge at the 20 th ICFFI. My main aim in taking children’s films made in India to global audience is also to bring revenues and market the content.
My efforts during the previous editions of ICFFI to make it a truly international festival has borne fruit. And, my recent travel to the world market, where I attended various film festivals and my meetings with top film makers and festival directors has added to getting more people to the festival.
I was invited to attend MIPCOM, the global market for entertainment content across all platforms, and MIP Junior, the world’s showcase for kid’s programming, held in the French town of Cannes.
Attending the BFI London Film Festival was another fruitful visit, where I met some of the well- known film makers and festival directors and had discussions for partnerships for Golden Elephant and other areas of collaboration. At the Cinekid Festival at Amsterdam, I had the opportunity to meet Sannette Naye, former CEO of Cinekid. Our mutual interest in children’s films and discussions thereof led to Naye agreeing to work wholeheartedly for enhancing the creativity of children in India through the medium of films especially the rural children, taking the Little Director’s initiative to logical conclusion. I also had a fruitful interaction with the current CEO of Cinekid, Floor van Spaendonck.
Both my earlier and recent visits have resulted in congregation of the global stakeholders including film makers and festival directors at this year’s do, which will be a maha sangam for children’s content.
Look forward to sharing more such successful partnerships and collaborations from across the globe, which helps in making top quality children’s films as well as marketing them aggressively on international platforms.

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