Wednesday, 4 November 2015

Clicking with Children’s Content!

It’s never been more important than now to make films for children. As young minds all over- be it in a metro city or in a village in India, or even one in another country – children are being exposed to newer channels of entertainment than ever before. Very little of this content has been created only keeping their needs in mind.

Adding layers of complexity to this entertainment is the environment around them – some of it holding out strains of dysfunctional families, others dealing with an environment of stress, strife and difficulty. Competitions in schools keeps things busy and the race of marks is making childhood more fraught than enjoyable.

Which is why stories told for children, by the children and now also of children remains our biggest focus at CFSI. Every child in the world needs to find his story told or find his voice echoed on screen. If we at CFSI are able to execute that – bring disparate voices from across the world to expose our children to the best of content – we would have achieved our milestone of creating, showcasing and bringing regular content for children.  

Our attempt with the 19thGolden Elephant Festival is also to move beyond the ordinary. Which is why our theme is “Digital India” – keeping in touch with the digital revolution now touching children’s lives and also staying abreast with the times. The idea remains to speak in their language, engage with them through innovative and diverse films – produced nationally and internationally.
This explains our desire to also curate the films internally. Given our sixty years of in-depth understanding through our activities around creating & disseminating wholesome entertainment for children, this year we have decided to undertake this ourselves after different stages of selection from over 1200 entries received from 80 countries via the digital platform. 

Furthermore, we have entered into a direct agreement with YouTube to upload CFSI films on their platform, so as to reach a wider, global audience. Our play through social media platforms like Facebook and Twitter has also become stronger, only so that we can be on any big or small screen that can entertain a child!

Here’s hoping they click to get through right to us. That will be our biggest endeavor.

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